Merchandise Displayers and Window Trimmers

Description

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

Tasks

  • Take photographs of displays or signage.
  • Plan commercial displays to entice and appeal to customers.
  • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
  • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
  • Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
  • Develop ideas or plans for merchandise displays or window decorations.
  • Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
  • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
  • Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
  • Collaborate with others to obtain products or other display items.
  • Use computers to produce signage.
  • Dress mannequins for displays.
  • Maintain props and mannequins, inspecting them for imperfections and applying preservative coatings as necessary.
  • Select themes, lighting, colors, or props to be used.
  • Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
  • Instruct sales staff in color coordination of clothing racks or counter displays.
  • Store, pack, and maintain records of props and display items.
  • Prepare sketches, floor plans, or models of proposed displays.
  • Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
  • Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
  • Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
  • Create or enhance mannequin faces by mixing and applying paint or attaching measured eyelash strips, using artist's brush, airbrush, pins, ruler, or scissors.

Knowledge

Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Design
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Skills

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Time Management
Managing one's own time and the time of others.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Coordination
Adjusting actions in relation to others' actions.

Abilities

Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Visualization
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
Extent Flexibility
The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
The ability to speak clearly so others can understand you.
Far Vision
The ability to see details at a distance.

Work Activities

Handling and Moving Objects
Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
Performing General Physical Activities
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Identifying Objects, Actions, and Events
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.

Work Context

Face-to-Face Discussions
How often do you have to have face-to-face discussions with individuals or teams in this job?
Frequency of Decision Making
How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
Exposed to Contaminants
How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?
Time Pressure
How often does this job require the worker to meet strict deadlines?
Telephone
How often do you have telephone conversations in this job?
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls
How much does this job require using your hands to handle, control, or feel objects, tools or controls?
Spend Time Walking and Running
How much does this job require walking and running?
Impact of Decisions on Co-workers or Company Results
How do the decisions an employee makes impact the results of co-workers, clients or the company?
Cramped Work Space, Awkward Positions
How often does this job require working in cramped work spaces that requires getting into awkward positions?
Spend Time Standing
How much does this job require standing?

Interests

Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Work Style

Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Stress Tolerance
Job requires accepting criticism and dealing calmly and effectively with high stress situations.
Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Independence
Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Concern for Others
Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Integrity
Job requires being honest and ethical.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

Work Values

Relationships
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Independence
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Achievement
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Support
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
Recognition
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

Lay Titles

Chain Sales Representative
Decorator
Director of Display
Display Artist
Display Associate
Display Coordinator
Display Decorator
Display Department Manager
Display Designer
Display Director
Display Manager
Display Specialist
Display Trimmer
Draper
Free Lance Displayer
In Store Marketing Associate
Mannequin Decorator
Merchandise Displayer
Merchandiser
Merchandising Representative
Model Dresser
Presentation Specialist
Retail Merchandiser
Sales Representative
Show Floor Decorator
Showcase Trimmer
Store Merchandiser
Trimmer
Visual Manager
Visual Merchandiser (VM)
Visual Merchandising Manager
Visual Merchandising Specialist
Visual Presentation Manager
Window Decorator
Window Display Designer
Window Draper
Window Dresser
Window Trimmer Apprentice

National Wages and Employment Info

Median Wages (2008):
$12.7 hourly, $26,410 annual.
Employment (2008):
73,490 employees